Let them eat cake, qu’ils mangent de la brioche, Marie Antoinette is said to have replied quite stupidly when confronted with the people missing their daily bread, and although this has often been disguised as quite untrue a quotation, it somehow still sticks to her. So, whenever I’m in Switzerland or France, I think of the Queen of France when I have brioche, although never when I eat cake—you see, truth be told for once, brioche is nothing like cake, it’s way too neutral in taste, it’s great with breakfast and café au lait, but it does taste wonderful cake-like when stuffed with truffles from Sprüngli, one of the world’s finest chocolatiers. So, as a basic rule, whenever you’re in France, have brioche, but whenever you’re in Switzerland, try a Truffe Brioche. For Marie Antoinette’s sake.