Zzzzzzzzzzzurich.

That’s no typo, no derailed touch on my iPhone’s screen, it’s just the proper way to pronounce Zurich when you visit the town in the summertime. You have to do it voiced, quite sensually, tune it with all the softness you can come up with. Zzzzzzzzurich. It will put you in the right mood. Zzzzzzzzurich. Give it a try. It helps you adjust to the circumstances. The sky is nowhere bluer, the sun is nowhere brighter, the trees are nowhere greener, the air is nowhere softer, and your drinks are nowhere pricier. Zzzzzzzzzzzurich.

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